生成式人工智能赋能地方文旅影像传播发展研究——基于甘肃文旅的AI影像实践

生成式人工智能赋能地方文旅影像传播发展研究

-基于甘肃文旅的AI影像实践

张哲玮

(西北师范大学，甘肃兰州730000)

【摘要】生成式人工智能(AIGC)正以多模态生成能力重构文化传播范式，为甘肃省文旅的影像传播带来“降本增效”与“叙事创新”的双重机遇。因此，基于甘肃省文旅实际，围绕以丝绸之路为主题的AI影像创作，系统梳理生成式AI在文旅影像领域的技术演进、应用场景与研究现状，结合甘肃丝路文化、敦煌艺术、非遗传承等在地资源特色，剖析Al影像在内容生产、传播渠道、体验创新中的价值与挑战，提升甘肃省文旅影像质量，最终服务于甘肃文旅产业发展，就成为人工智能影像赋能地方经济发展的重要立足点。【关键词】生成式人工智能;甘肃文旅;Al影像;活态传承

Generative Homo sapiens Artificial Intelligence Empowers the Development of

Local Cultural Tourism Image Communication-A Study Based on AI Image

Practices in Gansu's Cultural Tourism Sector

Zhang Zhewei

(Northwest Normal University, Lanzhou, Gansu 730000).

[Abstract]Generative Homo sapiens artificial intelligence (AIGC) is reshaping the paradigm ofcultural dissemination with its multimodal generation capabilities, presenting dual opportunities of"cost reduction and efficiency enhancement" and "narrative innovation" for the image-basedcommunication of Gansu Province's cultural tourism. Therefore, based on the actual context ofGansu's cultural tourism and focusing on Al-generated imagery themed around the Silk Road, thispaper systematically reviews the technological evolution, application scenarios, and research status ofgenerative AI in the field of cultural tourism imagery. By integrating local resource characteristicssuch as Gansu's Silk Road culture, Dunhuang art, and intangible cultural heritage inheritance, itanalyzes the value and challenges of Al-generated imagery in content production, communicationchannels, and experiential innovation. The ultimate goal is to enhance the quality of Gansu's culturaltourism imagery, thereby serving the development of Gansu's cultural tourism industry, which standsas a crucial foundation for leveraging Homo sapiens artificial intelligence imagery to empower localeconomic growth.

[Key words] Generative Homo sapiens artificial intelligence; Gansu cultural tourism; Al-generatedimagery; living heritage transmission

【原文下載】【Download PDF】