大学生返乡社会服务模式探索--以广州大学城志愿者协会为例

大学生返乡社会服务模式探索

--以广州大学城志愿者协会为例

李徵怡¹张艺龄¹廖尹鸣¹

(1.*通讯作者，广州大学管理学院，广东广州，510006)

摘要:在广东省乡村振兴与“百千万工程”背景下，团省委引导大学生参与家乡建设。广州大学城志愿者协会依托政策导向与乡村服务缺口，结合大学生“假期返乡、学期在校”的空间流动性，发起“候鸟计划”。本研究采用质性研究与单案例方法，基于人本创业与社会创业整合视角，通过深度访谈及二手数据，探究该计划的机会识别逻辑、双维度机制及社会效应。研究发现:机会识别源于政策、乡村服务缺口与大学生特征的三重协同，协会据此提炼“候鸟青年”概念;横向形成“立项-招募培训-活动执行-总结反馈”的过程机制，纵向形成“个人-组织-社会”的作用效果机制--个人层面实现志愿者身份重构与能力跃迁，组织层面推动协会向资源整合平台转型，社会层面促进文化传承、社区联结与乡村内生发展。研究将人本创业理念延伸至志愿服务领域，完善社会创业在流动型服务中的理论框架，为同类平台提供参考。研究局限包括定量数据有限、粤北服务覆盖不足。

关键词:候鸟计划;社会效应;人本创业;社会创业;趋势型创业机会

Rural Social Service Model for College Students Returning Hometowns: A Case

Study of Guangzhou University Town Volunteer Association

Li Zhiyi¹ Zhang Yiling¹Liao Yinming¹

(1.School of Management, Guangzhou University,Guangzhou Guangdong,510006)

Abstract: Against the backdrop of rural revitalization and Guangdong's "Hundreds, Thousands, and Ten Thousands" Project, the Volunteer Association of Guangzhou University City launched the"Migratory Bird Plan," leveraging policy support, rural service gaps, and college students'holiday-based spatial mobility. Using a qualitative single-case study integrating human-centered andsocial entrepreneurship perspectives, this study examines the Plan's opportunity identification,dual-dimensional mechanism, and social effects.Findings show that opportunity identification arisesfrom the triple synergy of policy, rural needs, and student characteristics, leading to the "MigratoryBird Youth" concept. The Plan operates through a horizontal process (project initiation  recruitment & training  execution  feedback) and a vertical mechanism at three levels: individual (identityreconstruction and capability enhancement), organizational (transformation into a resource integration platform), and societal(cultural heritage,community bonding, and endogenous rural development). This study extends human-centered entrepreneurship to volunteer services, refines social entrepreneurship theory in mobile service contexts, and provides a reference for similar platforms.Limitations include limited quantitative data and insufficient coverage in northem Guangdong.

Keywords: Migratory Bird Plan; social effects; human-centered entrepreneurship;social entrepreneurship; dual-dimensional mechanism; trend-based entrepreneurial opportunity

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