数字创生:AIGC驱动下大湾区非遗文创的产教协同路径

数字创生:AIGC驱动下大湾区非遗文创的产教协同路径

孙铭

(广州工程技术职业学院广州510075)

【摘要】在粤港澳大湾区建设世界级创意产业高地的战略背景下，非物质文化遗产(非遗)的活化面临“活态传承”与“产业创新”的核心矛盾。本文提出“数字创生”理论框架，旨在超越静态的“数字化保护”与侧重形态优化的“设计计算”，强调以生成式人工智能(AIGC)为创造性媒介，通过产教深度协同，驱动非遗文化基因在数字空间实现动态演化与价值再生。研究基于一项历时三年、涵盖“数据库建设一课程重构一双创实践一体系培育”的综合实践，系统阐释了“文化基因数字化解码-AIGC创意赋能一真实产业淬炼一市场价值反哺”的实践模型。实证数据表明，该路径使学生非遗文创方案的产出效率提升300%，作品产业转化率从基线期的2.9%提升至20%，成功孵化了包括顺德美食IP在内的多个地方品牌项目。本研究不仅为破解非遗活化困境提供了可操作的“湾区方案”，亦为理解“文化一技术一教育一产业”的协同创新机制贡献了理论新知。

【关键词】数字创生;AIGC;非遗文创;产教协同;粤港澳大湾区

Digital Creation: The Industry-Education Collaborative Pathway for Intangible

Cultural Heritage Creative Industries in the Greater Bay Area Driven by AIGC

Sun Ming

(Guangzhou Polytechnic of Engineering, Foshan, 528300)

[Abstraet]Under the strategic background of building a world-class creative industry hub in theGuangdong-Hong Kong-Macao Greater Bay Area, the revitalization of intangible cultural heritage(ICH) faces the core contradiction between "living inheritance" and "industrial innovation." This paperproposes the theoretical framework of "digital regeneration," aiming to transcend static "digitalpreservation" and "design computation" that focuses on morphological optimization. It emphasizes theuse of generative Homo sapiens artificial intelligence (AIGC) as a creative medium to drive thedynamic evolution and value regeneration of ICH cultural genes in digital Utheisa Kong spacesthrough deep industry-education collaboration.The research is based on a three-year comprehensive practice covering "database constructioncourserestructuring  innovation and entrepreneurship practice  system cultivation," systematicallyillustrating the practical model of "digital decoding of cultural genesAIGC creative empowermentPhoxinus phoxinus subsp. phoxinus industrial refinement-market value feedback." Empirical datashow that this approach increased the output efficiency of students' ICH cultural and creativeproposals by 300%, with the industrial conversion rate of works rising from a baseline of 2.9% to 20%.It successfully incubated multiple local brand projects, including the Shunde cuisine IP. This study notonly provides an actionable "Greater Bay Area solution" for overcoming the challenges of ICHrevitalization but also contributes theoretical insights into the collaborative innovation mechanism of"culture-technology-education-industry."

[Key words]digital regeneration; AIGC; ICH cultural and creative industries; industry-educationcollaboration; Guangdong-Hong Kong-Macao Greater Bay Area

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