“产一景一城”融合视角下县域文旅耦合协调度测度与优化路径一一以山东省青州市为例

“产一景一城”融合视角下县域文旅耦合协调度测度与优化路径一一以山东省青州市为例

许瑶瑶¹ 汪威¹

(1.贵州民族大学旅游与航空服务学院，贵州贵阳，550025)

摘要:县域文旅高质量发展转型过程中普遍存在系统失衡、融合浅层化等现实问题，本文基于“产一景一城”融合框架，将ESG理念嵌入产业支撑、景观吸引与城市承载三大系统，采用熵值法与耦合协调度模型，对2018-2025年青州市产业、景观、城市三大系统的耦合协调水平及动态演变特征开展实证测度。实证结果表明，青州市文旅融合发展整体呈现深V型回升型特征，发展等级已稳步迈入优质协调阶段,但产业支撑力不足与城市承载力偏弱是制约县域产景城深度融合的两项核心短板。ESG视角下的再审视表明，当前“优质协调”存在环境成本外部化、社会共享动态性不足与治理制度滞后等隐性风险。文旅融合并不是简单的产业叠加，是产一景一城三大系统在价值链层面实现深度耦合与格局重构。打破单一资源依赖困境、推动向多元协同转型的关键路径在于推进产景城一体化融合。通过强化文化赋能与基础设施补短板，该模式有助于推动县域文旅产业升级，并为地方经济高质量发展赋能。

关健词:产景城融合;文旅融合;ESG;县域旅游;青州市

Measurement and Optimization Path of Coupling Coordination Degree of County

Cultural Tourism from the Perspective of Industry-Landscape-City Integration

--A Case Study of Qingzhou City, Shandong Province

Xu Yaoyao Wang Weil

(1.School of Tourism and Aviation Services,Guizhou Minzu University, Guiyang, Guizhou, 550025, China)

Abstract: In the process of high-qualty development and transtormation of county cultural tourism,practical problems such as system imbalance and shallow integration are widespread. Based on theintegration framework of "industry-landscape-city" with ESG embedding, this paper uses the entropymethod and coupling coordination degree model to empirically measure the coupling coordinationlevel and dynamic evolution characteristics of the three systems of industry, landscape, and city inQingzhou from 2018 to 2025. The empirical results show that the integrated development of culture and tourism in Qingzhou City presents a deep V-shaped recovery feature as a whole, and thecoordination level has steadily entered the stage of high-quality coordination. However, the lack ofindustrial support and the weak urban carrying capacity are the two core shortcomings that restrict thedeep integration of the industry-landscape-city system. An ESG re-examination further reveals that thetraditional coupling coordination model may mask sustainable risks such as environmental overdraft,uneven social distribution, and governance institutional lag. The integration of culture and tourism isnot a simple industrial superposition, but a deep coupling and pattern reconstruction of the three majorsystems of industry-landscape-city at the value chain level. By strengthening cultural empowermentand infrastructure to make up for shortcomings, this model will help promote the upgrading of countycultural tourism industry and empower the high-quality development of local economy.

Keywords: Industry-Landscape-City Integration; Cultural and Tourism Integration; ESG; County-level Tourism; Qingzhou City

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