后电视时代的视听秩序生产:微短剧、村潮、AI主播

后电视时代的视听秩序生产:微短剧、村潮、AI主播

Production of Audiovisual Order in the Post-Television Era: Micro-Dramas,the "Village Craze," and AI News Anchors

作者: 许瑛琦(广州应用科技学院，广东广州511370)

关键词: 后电视网时代;微短剧;村潮;AI主播;视听秩序生产  post-network era; micro-dramas; village craze; AI news anchors; audiovisual orderproduction

摘要:移动互联网与平台化分发重塑了视听内容的生产、传播与接受逻辑，传统电视时代的视听秩序持续松动。在此背景下，本文以微短剧、"村潮"与AI主播为典型现象，综合政策文本梳理、平台内容分析与受众话语观察，构建"时间一情感、空间一身体、话语一可信度"的解释框架，考察技术平台、制度规制与文化实践的耦合机制。研究发现，微短剧以碎片化时长与高密度叙事重排日常节奏并强化情感动员;"村潮"经媒介放大实现乡村空间嘉年华化与地方主体可见性提升，同时嵌入国家治理叙事;AI主播推动新闻权威由人格背书转向"技术一机构背书"，并引发信任重估与治理边界思考。本文从"秩序生产"视角揭示后电视时代视听实践的结构性逻辑与治理意涵。

Abstract:  Mobile interet and platformized distribution have reconfigured the production,circulation, and reception of audiovisual content, continuously loosening the audiovisual orderformed in the era of broadcast television. Against this backdrop, this article examines threerepresentative phenomena-micro-dramas, the "village craze," and AI news anchors. Drawing onpolicy-document mapping, platform content analysis, and audience discourse observation, itdevelops an interpretive framework across three axestime/affect, space/body, anddiscourse/credibility-to analyze the coupling among technological platforms, institutionalregulation, and cultural practice. The findings show that micro-dramas reorder everyday temporalrhythms through fragmented duration and high-density storytelling, thereby intensifying affectivemobilization; the "village craze," amplified by media exposure, turns rural space into acarnivalesque arena and enhances the visibility of local subjects while being incorporated intostate governance narratives; and AI news anchors shift journalistic authority from personalendorsement toward a "technology-institution" form of legitimation, prompting reassessments oftrust and reflections on the boundaries of goverance. From the perspective of "order production,"the article elucidates the structural logic and governance implications of audiovisual practices inthe post-television context.

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