入口即隐喻:《梦幻之门》与澳门城市形象的艺术装置化重塑

入口即隐喻:

《梦幻之门》与澳门城市形象的艺术装置化重塑

邹琪

(澳门城市大学人文社科学院，澳门999078)

【摘要】在当今全球化浪潮中，提升城市的文化软实力已成为公认的提高当地居民幸福指数和城市凝聚力最重要的途径之一，而城市形象的塑造就是城市竞争力的外部显现。基于此，本文以2026年3月落成的澳门新濠天地度假村入口处的艺术装置作品《梦幻之门》为分析对象，结合城市意象理论、游客凝视理论和体验经济理论研究城市艺术装置和城市形象塑造之间的关联。通过研究发现，当代大型艺术装置往往通过在地化、象征化和景观化融入到城市的形象塑造中;艺术装置不是在改变或创造全新的城市形象，而是将城市现有的或者未被挖掘的深层次的内涵加以凝练和显化。因此，《梦幻之门》以“入口”和“迷宫”为隐喻，让游客进入澳门，体验澳门，从而构建出澳门的具有高级审美的当代艺术城市形象。这一案例揭示了艺术装置作为一种新型的融合商业资本和艺术审美的特殊“载体”，提供城市形象重塑的科学性和可能性。

【关键词】《梦幻之门》;澳门;艺术装置;城市形象;游客凝视;城市意象

The entrance symbolizes: "The Dream Gate" and the artistic re-creation of

the urban image of Macau through installations

ZOU Qi

(School of Humanities and Social Sciences, Macau City University, Macau)

[Abstract] In the current globalized era, enhancing a city's cultural soft power has been recognized asone of the most important ways to increase the happiness index of local residents and the cohesion ofthe city. The shaping of a city's image is the external manifestation of its competitiveness. Based onthis, this article takes the artistic installation work "The Dream Gate" at the entrance of the New  TaiResort in Macau,which was completed in March 2026,as the analysis object. It combines urbanimagery theory, tourist gaze theory,and experience economy theory to study the relationship betweenurban art installations and the shaping of a city's image. Through the research,it is found thatcontemporary large-scale art installations often integrate into the shaping of a city's image throughlocalization, symbolism,and landscapeization;art installations do not create or change a completelynew city image,but rather condense and manifest the existing or unexploited deep connotations of thecity. Therefore,"The Dream Gate" uses "entrance" and "maze" as metaphors to allow tourists to enterMacau,experience Macau,and thereby construct a contemporary art city image of Macau withadvanced aesthetics. This case reveals that art installations,as a special "carrier" that integratescommercial capital and artistic aesthetics, provide scientificity and possibility for the reshaping of acity's image.

[Keywords] "The Dream Gate"; Macau; Art Installation; Urban Image; Tourist Gaze; Urban Imagery

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