叙事说服理论视域下中国电影跨文化传播研究——以《流浪地球2》为例

叙事说服理论视域下中国电影跨文化传播研究

——以《流浪地球2》为例

刘林瀚

(香港恒生大学，香港999077)

【摘要】尽管叙事说服理论在单一语境下已被证明有效，但在跨文化传播中，它面临着独特的挑战，例如文化背景差异和文化折扣。本研究将叙事说服理论与近期中国科幻电影《流浪地球2》的案例研究相结合，考察该电影在跨文化传播过程中展现的叙事说服机制及传播效果。研究发现，相较于早期的中国科幻电影，本片在海外实现了具有高度影响力的传播。同时，其叙事通过融入中华传统元素和出色的视觉效果，有效增强了对国际观众的说服效果，从而重塑了观众对中国科幻电影的认知。在理论上，这为叙事说服理论提供了一个跨文化的阐释框架;在实践中，为中国电影乃至更广泛的全球南方电影未来的海外传播策略提供了指导。

【关键词】叙事说服理论;中国电影;跨文化传播;《流浪地球2》;科幻电影;文化折扣;集体主义;家国情怀

Narrative Persuasion Theory and Intercultural Communication of Chinese

Cinema: A Case Study of The Wandering Earth II

LIU Linhan

(LIU Linhan The Hang Seng University of Hong Kong, Hong Kong, China)

[Abstract] Although narrative persuasion theory has proven effective in single-context settings, it facesunique challenges in intercultural communication, such as cultural background differences and culturaldiscount. This study combines narrative persuasion theory with a case study of the recent Chinesescience fiction film The Wandering Earth II to examine the narrative persuasion mechanisms andcommunication effects demonstrated by the film in its intercultural communication process. Thefindings indicate that, compared to earlier Chinese science fiction films, this film achieved highlyinfluential communication overseas. Meanwhile, its narrative effectively enhanced persuasion amonginternational audiences by integrating traditional Chinese elements and outstanding visual effects,thereby reshaping audiences' perceptions of Chinese science fiction films. Theoretically, this providesan intercultural interpretive framework for narrative persuasion theory; practically, it offers guidancefor the future overseas communication strategies of Chinese cinema and broader Global South films.

[Keywords]narrative persuasion theory; Chinese cinema; intercultural communication; TheWandering Earth II; science fiction film; cultural discount; collectivism; homeland sentiment

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